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Showing posts from December, 2024

Building a Pre-Existing Audience for Your Crowdfunding Project

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  Hi guys, Lancelot here. It’s a known fact that getting backers to support your crowdfunding campaign can sometimes—if not most times—be stressful and difficult, especially if you have no existing audience base. Creators who launch campaigns in categories like Design and Technology often find it extremely challenging to gain backers without spending heavily on paid ads and elaborate marketing strategies. That’s why today, I’ve decided to educate you on how to build a pre-existing audience for your crowdfunding project. Grab some popcorn, and let’s dive in! What Does It Mean to Build a Pre-Existing Audience for Your Campaign? Simply put, building a pre-existing audience means gaining traction before officially launching your crowdfunding campaign. This is crucial because 60%–75% of the people who support your campaign are typically those who have already engaged with your brand in some way and trust you. Why Is This Important? 1. Early Supporters Having a pre-existing ...