Building a Pre-Existing Audience for Your Crowdfunding Project

 Hi guys, Lancelot here.

It’s a known fact that getting backers to support your crowdfunding campaign can sometimes—if not most times—be stressful and difficult, especially if you have no existing audience base.

Creators who launch campaigns in categories like Design and Technology often find it extremely challenging to gain backers without spending heavily on paid ads and elaborate marketing strategies.

That’s why today, I’ve decided to educate you on how to build a pre-existing audience for your crowdfunding project. Grab some popcorn, and let’s dive in!

What Does It Mean to Build a Pre-Existing Audience for Your Campaign?

Simply put, building a pre-existing audience means gaining traction before officially launching your crowdfunding campaign. This is crucial because 60%–75% of the people who support your campaign are typically those who have already engaged with your brand in some way and trust you.

Why Is This Important?

1. Early Supporters
Having a pre-existing audience ensures you gain early supporters quickly, which increases your chances of reaching and surpassing your initial funding goal.

One reason campaigns fail to meet their funding goals is the lack of early support. Let’s face it—no one wants to back a campaign that has reached only 2% of its goal with just 15 days left.

2. Platform Benefits
Another significant benefit is that crowdfunding platforms like Indiegogo and Kickstarter often reward campaigns that gain early traction. For instance, if you reach a certain percentage of your funding goal early, you may get featured in their weekly newsletters, social media posts, or even on the first page of your project category. This increases your visibility and makes it easier to attract potential backers who are browsing the platform.

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How to Build a Pre-Existing Audience for Your Campaign

1. Content Marketing
Your social media pages are your first port of call. Share as much content as possible about your project across all platforms. This not only helps you reach people but also builds credibility for your campaign.

2. Create a Landing Page
Design a landing page specifically for your project. The goal of this page is to inform people about your project and encourage them to sign up for updates.

A well-crafted landing page can:

• Generate interest and curiosity.
• Offer incentives like early access or discounts on perks.

The most important aspect is to design a page that captivates potential supporters and motivates them to share their email addresses.

3. Marketing Your Landing Page
Now that you’ve designed your prelaunch landing page, the next crucial step is marketing. The sole purpose here is to drive traffic to the page.

Effective strategies include:

• Running social media paid ads.
• Partnering with influencers.
• Using viral marketing techniques.
• Publishing press releases.
• Combining these strategies for maximum impact.

The goal is to spread the word to your target audience so they become aware of and interested in your project.

4. Email Follow-Ups
Once your marketing efforts drive traffic to your landing page, people will start signing up. It’s essential to keep them engaged with regular email updates about the project’s progress and other relevant news.

This ensures they remain excited about the project and ready to support it when your campaign goes live.

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Final Thoughts

As simple as these strategies may seem, they are incredibly effective in building a pre-existing audience that will be ready to contribute to your campaign when it officially launches.

If you found value in this blog post, don’t forget to like, share, and drop a “100%” in the comments. Until next time, stay happy!