3 Things to do to run a successful crowdfunding campaign!

Considering how easy it has become to raise funds successfully, I'm still surprised that a lot of amazing creators and startups still fail to achieve their funding goal.

To make it easy, I will be talking about the 2 fundamental principles for success in reward based crowdfunding.

1. Your campaign page is your super power

Think of your crowdfunding campaign page as your 24/7 sales person that determines how well and how you will raise.

Firstly, you need to know what determines whether or not people will support you. People need to understand your well enough to a standard where they will realize the value of your project, what problem it solves and how they can benefit from it.

Your campaign page is the perfect place to do this. Comment below if you want to know the best practices in crowdfunding.

2. Marketing is the only way to attract backers

There are 2 mistakes that I see that people make when it comes to crowdfunding. The first mistake is that they neglect their campaign page and focus on driving backers ( which is actually funny) and the second mistake is that they only focus on free marketing options (which is also funny).

It's very important that you understand this, a good crowdfunding campaign page and marketing are complimentary and they work hand in hand to get you the success you want.

Once you have a good campaign page, the next thing to do is to make sure you make the campaign page visible to the right audience, you don't want to go after everybody even if what you are raising funds for can benefit everybody.

You need to have a target audience and the bonus tips here are that free options bring little results, paid options bring good results.

The simple explanation to this is that, free options won't help you reach as many people as possible while paid marketing gives the advantage of reaching out specifically to your target audience and reaching out to a large number of them.

But I have a bonus point.
3. Reward drives people's interest.
I personally believe that the main reason why people will support you is what they have to gain, so whatever you are offering as a perk must be worth it , something they would love and can pay for.

Consider and follow all these 3 strategies in your crowdfunding journey and hopefully you can also call yourself a dream achiever .