Lancelotdigitalstudio

  A few experts, including myself, will tell you that getting backers isn't really difficult. Follow this guide and see how quickly you can attract potential backers. 1. A good campaign page ✓ 2. Appealing and tangible rewards ✓ 3. The best places to reach your audience 4. Marketing angles for your project ✓ 5. Messaging tactics that catch their attention ✓ 1. The first step is probably the most common tactic I always mention: Are you convinced that your campaign page is appealing enough to win over a backer? If your page is ready, congratulations — let’s move on to the next step. 2. Step 2 is likely the second most important thing in crowdfunding: Are your rewards meaningful and tangible enough to convince people? People are often more interested in the rewards you offer than your campaign goal. 3. Now that you have a strong campaign page and something meaningful to offer, the next step is to figure out where to find your target audience. Which platforms are they most active on? 4...

Considering how easy it has become to raise funds successfully, I'm still surprised that a lot of amazing creators and startups still fail to achieve their funding goal. To make it easy, I will be talking about the 2 fundament al principles for success in reward based crowdfunding. 1. Your campaign page is your super power Think of your crowdfunding campaign page as your 24/7 sales person that determines how well and how you will raise. Firstly, you need to know what determines whether or not people will support you. People need to understand your well enough to a standard where they will realize the value of your project, what problem it solves and how they can benefit from it. Your campaign page is the perfect place to do this. Comment below if you want to know the best practices in crowdfunding. 2. Marketing is the only way to attract backers There are 2 mistakes that I see that people make when it comes to crowdfunding. The first mistake is that they neglect their campaign page...

  Hi guys, it's been a while. Some things have come up lately, and we haven't been able to publish educational content as we used to, but everything is fine now. We're back - thank God for that!   Today, I want to discuss a crucial topic in e-commerce and marketing. I'll share two effective strategies to help you gain visibility and build a customer base for your online business. One of the best ways to gain customers in the world of business and marketing is to have people sign up with their email for your brand. This literally means they're giving you permission to message them with your offers, which is a sign of great interest in what you're doing. So, the question is, how do you get people to sign up for your brand? Well, my friend, that's where this strategy comes in: "organic social." From my experience in e-commerce and marketing, we've discovered that most successful e-commerce brands leverage social media to the highest level. But, c...

  Hi guys, Lancelot here. It’s a known fact that getting backers to support your crowdfunding campaign can sometimes—if not most times—be stressful and difficult, especially if you have no existing audience base. Creators who launch campaigns in categories like Design and Technology often find it extremely challenging to gain backers without spending heavily on paid ads and elaborate marketing strategies. That’s why today, I’ve decided to educate you on how to build a pre-existing audience for your crowdfunding project. Grab some popcorn, and let’s dive in! What Does It Mean to Build a Pre-Existing Audience for Your Campaign? Simply put, building a pre-existing audience means gaining traction before officially launching your crowdfunding campaign. This is crucial because 60%–75% of the people who support your campaign are typically those who have already engaged with your brand in some way and trust you. Why Is This Important? 1. Early Supporters Having a pre-existing ...

 The main reason why people do crowdfunding is often misunderstood. My experience with people nowadays makes me wonder if they truly know why they engage in crowdfunding. I've seen many individuals who set up a campaign page and base all their hopes on the response of their inner circle. Once those people (friends and family) refuse to support them, they give up. You need to understand that crowdfunding means when a crowd (not everyone, but anyone) comes together to fund a project, idea, venture, product, or concept they agree with. With crowdfunding, you are seeking three things: 1. Eyeballs (attention) 2. Funds 3. Opinions These three packages come with crowdfunding. You get to attract more attention to your brand or product, secure funds to bring the project to reality, and receive opinions or validation. Crowdfunding helps you understand people's needs better, improve your product, and focus on the right strategy. Most backers provide feedback that creators can use to unde...

Sometimes, the reason why your marketing isn't converting is simply because you're not doing it well enough or you're giving the lowest minimal dose. The solution to this is to scale it up. Secondly, doing it the wrong way has to do with how well you understand your target audience and how you tailor and personalize your marketing strategies to them. So, what's the secret solution that you can implement to get 10X the customers you're currently getting? Well, that, my friend, is the great customer nurturing funnel. The great customer nurturing funnel helps e-commerce store owners who are hoping to make more sales by focusing their marketing on a specific set of products and nurturing their customers without being pushy. The whole system is set up to give you more control over your business. Here's how to implement it: 1. The first step is to identify the most demanded product or specific products on your website and define your target audience clearly using demo...

  Setting a realistic funding goal is one of the most important factors that determine the success of a crowdfunding campaign. You don't want to set it too low, which might make your project seem unintentional, but on the other hand, setting it too high can scare away potential backers. The balance must be maintained. You need to set a funding goal that's both attainable and inspiring to backers. In this blog, I will outline what you should consider when determining your campaign funding goal. So, grab your popcorn! 1. Define Your Project’s Needs Make sure to calculate the minimum amount required to complete your project, including costs, expenses, and contingencies. 2. Research Similar Campaigns Check and analyze successful campaigns in your niche to determine the average funding goals and success rates for projects similar to yours. 3. Assess Your Audience Estimate your target potential supporter base and their willingness to contribute. This will not only help you set the ri...